Our Story Began In
The city, nestled within the inland islands of the Ehime Prefecture, is known as the towel making capital of the world.
At the world’s towel making capital we watched spinning, weaving, precision at levels of quality that challenged us to create something truly special for the folks at home.
Towel Craftsmanship and Technology in Harmony
We wanted to put a modern, hygienic spin on a well-known product: the towel. The simple notion sparked a complex idea - what if we engineered home products that could detect and prevent bacteria?
The potential for the technology would be endless, towels just being the start. After countless iterations, cups of coffee, meetings with factories, scientists, and engineers, Mizu has finally come alive. We can’t wait for you to experience it.
Over $475,000 funded on INDIEGOGO
In 2017, we shared our ambition with IndieGOGO and Kickstarter audiences and they loved it. We funded more than $475,000 orders on IndieGOGO and over $250,000 on Kickstarter.
Now that we’ve got all the little details right, we’re delighted to bring you the next generation of towels. We love Mizu and we think you will too!
Our team is composed of MIT PhD holders, and multiple degree holders from the world’s most prestigious universities. We’ve worked with the world’s best scientists and engineers through significant trial and error to create this patented product.
Mizu’s extended family includes thought leaders from the Forbes’s premiere 30 Under 30 list, cross-disciplinary Professors as well as University Deans.