About Us

Our Story Began In
Imabari, Japan

The​ ​city,​ ​nestled​ ​within​ ​the​ ​inland​ ​islands​ ​of​ ​the​ ​Ehime​ ​Prefecture,​ ​is​ ​known​ ​as​ ​the​ ​towel​ ​making capital​ ​of​ ​the​ ​world.​

At​ ​the​ ​world’s​ ​towel​ ​making​ ​capital​ ​we​ ​watched​ ​spinning,​ ​weaving,​ ​precision at​ ​levels​ ​of​ ​quality​ ​that​ ​challenged​ ​us​ ​to​ ​create​ ​something​ ​truly​ ​special​ ​for​ ​the​ ​folks​ ​at​ ​home.

Towel Craftsmanship and Technology in Harmony

We​ ​wanted​ ​to​ ​put​ ​a​ ​​modern​,​ ​​hygienic​ ​​spin​ ​on​ ​a​ ​well-known​ ​product:​ ​the​ ​towel.​ ​The​ ​simple notion​ ​sparked​ ​a​ ​complex​ ​idea​ ​-​ ​what​ ​if​ ​we​ ​engineered​ ​home​ ​products​ ​that​ ​could​ ​detect​ ​and prevent​ ​bacteria?​ ​

The​ ​potential​ ​for​ ​the​ ​technology​ ​would​ ​be​ ​endless,​ ​towels​ ​just​ ​being​ ​the​ ​start. After​ ​countless​ ​iterations,​ ​cups​ ​of​ ​coffee,​ ​meetings​ ​with​ ​factories,​ ​scientists,​ ​and​ ​engineers, Mizu​ ​​has​ ​finally​ ​come​ ​alive.​ ​We​ ​can’t​ ​wait​ ​for​ ​you​ ​to​ ​experience​ ​it.

Over $475,000 funded on INDIEGOGO

In 2017, we shared our ambition with IndieGOGO and Kickstarter audiences and they loved it. We funded more than $475,000 orders on IndieGOGO and over $250,000 on Kickstarter.

Now that we’ve got all the little details right, we’re delighted to bring you the next generation of towels. We love Mizu and we think you will too!

Credibility Assured

Our​ ​team​ ​is​ ​composed​ ​of​ ​MIT​ ​PhD​ ​holders,​ ​and​ ​multiple​ ​degree​ ​holders​ ​from​ ​the​ ​world’s most​ ​prestigious​ ​universities.​ ​We’ve​ ​worked​ ​with​ ​the​ ​world’s​ ​best​ ​scientists​ ​and​ ​engineers through​ ​significant​ ​trial​ ​and​ ​error​ ​to​ ​create​ ​this​ ​patented​ ​product.​ ​

Mizu’s​ ​extended​ ​family includes​ ​thought​ ​leaders​ ​from​ ​the​ ​Forbes’s​ ​premiere​ ​30​ ​Under​ ​30​ ​list,​ ​cross-disciplinary Professors​ ​as​ ​well​ ​as​ ​University​ ​Deans.