How does Mizu compare to a regular towel?

Mizu outperforms regular and specialist towels in terms of hygiene and overall feel.

Material Qualities Max Washing Temperature Bacteria (After 3 Days) Bacteria Eliminated By Wash Washing Result

Generic Dept. Store Towels

Low Quality Cotton

Cheap as it feels


1,000,000 / sq.in (200x safe level)


Faded Highly Contaminated Loss of Softness

Designer Cotton Towels

High Quality Cotton


Very Warm

10,000 / sq.in (20x safe level)


Contaminated Loss of Softness

Microfiber Hygienic Towels

Synthetic Miccrofiber

Absorbent Antibacterial




No Bacteria

Our Towels

Imabari Staple Cotton

Absorbent Antibacterial Royalty Soft Dries Fastest




Purified Softer With Wash

How do I wash my smart Towel?

We recommend machine washing in cold and gentle cycle for optimal washing to maintain the good quality of the towel, however you can also wash in hot water and high tumble dry.

Why have the sensing strips come out of the wash pink? 

​This actually means that there is still some soap left on your towel after you have washed it. Some brands of detergent (e.g., Tide) don't dissolve as well in water compared to other brands. Please try another brand of detergent and run it through a wash again and you should see that it has turned blue if all the soap has come off.

Strips not changing colors?

Sensing areas won't change color unless they detect contamination that requires cleaning. For instance, after repeated contact with bacteria, dirt, or sweat. To test this, you can use something with a similar chemistry as sweat, such as Sprite, and it will most likely show a change.

Where is Mizu produced?

The crafting process of Mizu begins in Japan and is completed in a specialist factory in China. This factory's expertise is towel making for the Japanese market and for Japanese companies. We do this to ensure that the towel is high quality and follows Japanese craftsmanship principles while remaining affordable.

How can I tell if they have silver in them or not?

Although difficult with the naked eye, if you look close enough you may see the different threads. Otherwise, there are also various machines/detectors where you can use a sensor to check Mizu's silver content.

Still have a question?

You can always reach out to us here.